Rurall fosters the green and digital transition of the agrifood business

Rurall fosters the green and digital transition of the agrifood business. The effort is to build a digital ecosystem involving local networks using IoT technology for individual farms or portions of the territory. The result is the generation of a single national entity capable of managing and supporting the agrifood world's demand for data, leveraging economies of scale generated by sharing information layers useful for services that improve the economic sustainability of the sector's digitization.

Rurall's goal is to increase the added value of made-in-Italy productions by basing it on distinctiveness, sustainability and biodiversity and providing a formidable traceability tool that increases transparency from field to table. In fact, the data collected go to feed the track and trace platform that Rurall has developed and that allows for complete traceability from seed to table, an essential element for any company (and brand) that wants to be successful in the market.