Genuine Way

Genuine Way is a blockchain provider focused on making environmental and supply-chain data more transparent. Genuine Way anticipated consumers’ needs and understood the importance of using blockchain technolgy to transform supply chains throughout the food industry, improving transparency,  lowering costs, waste  and emissions, This technology  provides traceability and transparency, and enhances food safety and quality, increases efficiency, security providing a greater customer satisfaction. The food system has many intermediate players and handlers so it faces challenges concerning  food security,  waste and  health. Genuine Way has developed Gen Platform which allows companies to upload to the public blockchain  documents and certifications simply and automatically. For the consumer creates a QR Code that allows  to know the characteristics in real time relating to origin, safety and quality, in an intuitive and simple way, at your fingertips smartphones.

Genuine Way is growing fast and more and more companies are joining the project, undertsnding the importance of informing consumers about their quality and efforts to reach ESG goals, to meet the transformation and the change that  the European Community is asking through the Digital Product Passport.

Our platform allows brands achieve greater transparency with consumers and B2B partners and is the new frontier of digitalization, and an opportunity to take accountability for production choices and sustainability claims.